Marketing Management - BTEC Diploma UnitThis unit is made up of 3 modules (see descriptions below) which can be taken as stand-alone subjects or which can form part of our BTEC Diploma, Certificate and Award In Management Studies. The whole unit is usually completed in 38-60 study hours. You can start your studies whenever you wish and you can study at times to suit you as the modules are delivered online. There is so much to tell you about this powerful, comprehensive management course that you'll benefit from an in-depth conversation with one of our professional Course Advisors. To arrange a discussion, simply call Pitman Training Bromley on 0208 313 3882 or fill in the contact form on the right. What Is Covered.Module 1 - Marketing Principles and Practices. (Approx 15-20 hrs) Everyone has heard of marketing - but what actually is it? This module will help you understand the real function and nature of marketing. You will also examine core marketing principles and practices. You will also get hands-on with a Marketing Audit, undertaking an internal and an external analysis of your organisation. You will also carry out a Buyer Behaviour activity. Includes:
Marketing Practices Module 2 - Marketing Mix. (Approx 15-25 hrs) The module will enable you to understand key marketing tools, such as market research. You will find out what the marketing mix is, and why it is important. Marketing tools of product, price, place and promotion are also explained. Includes:
Module 3 - Strategies. (Approx 8-15 hrs) Learn the skills needed for implementing marketing plans. It will also provide you with skills needed to recommend and justify appropriate and cost effective implementation strategies for the achievement of specific marketing objectives. Take this module in order to gain a basic understanding of the role of strategy in an organisation's development, gain an insight into why some organisations lose sight of their purpose and the effect that this has on their future prospects, identify a basic framework within which strategic decisions are made. The module will also suggest a framework for strategic decision making, look at traditional and emerging strategies. It will also guide you in planning your approach and effective use of resources. Includes:
How To Enrol Or Find Out More.Enrolling or finding out more is easy! Just call our friendly Course Advisors at Pitman Training Bromley on 0208 313 3882 or fill in the contact form on the right. We're looking forward to hearing from you. What Else Should I Study With This Unit?This is one of 9 units on our BTEC Diploma in Management Studies. Check out these training opportunities.
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